Set Me Free is a conscious brand that prioritises comfort and sustainability. The brand was born after Triin, the founder, had a poignant realisation on the shores of Mauritius. Surrounded by the beauty of nature, she was confronted by the harsh reality of plastic pollution—a wake-up call that ignited her passion for change. Set Me Free’s mission is clear: to reduce waste, embrace sustainability, and promote mindful living. 

​

Over time, the brand evolved from an underwear brand into a slow fashion brand. Every piece they create is a reflection of their ethical values, their sense of responsibility, and their connection to the world around them. As a slow fashion brand, they are committed to crafting pieces that embody comfort, artistry, and their deep-rooted ethical values.